Popular culture, technology and reality are parts of the storytelling flywheel that reinforce each other. And thankfully, in an upward spiral.
Essentially, if you can imagine it, you can create it.
As more and more futuristic works appear in popular culture, practitioners enjoy inspired visions to create better technology for the masses. As technology shifts, creatives can then craft more immersive experiences for the masses, which shifts reality, and then impacts popular culture, technology and reality all over.
To get a glimpse into the future, let’s go back to the past. The roots of the Metaverse can be found as far back as the 1950s, with early depictions of virtual worlds appearing in popular culture, science fiction novels and films.
These early depictions of virtual reality often served as commentary on the rapidly-evolving technological landscape of the time, and explored the potential consequences of our increasing reliance on technology and virtual spaces.
Popular culture will continue to influence our thinking about the potential of this exciting and rapidly-evolving space. And now, with the magical cauldron of AR/ VR/ MR/ XR, we can finally bring imagined worlds closer to reality.
We are currently more than ten years from the predicted plateau, by the way.