Metaverse for Marketers: Your Playbook for The New Era of Modern Storytelling

Definitions

The idea of the metaverse has long been prevalent in science fiction literature and popular culture. It has gained new significance in recent years as a potential platform for immersive storytelling and marketing.

Marketers and storytellers today have a plethora of options because the metaverse provides a level of immersion and interactivity unrivalled in other mediums. 

We can now use the Metaverse and its associated emerging technologies to create rich, engaging experiences that capture people’s attention and imaginations, hence inspiring brand loyalty.

So, what is the Metaverse? I personally like the definition by Matthew Ball. He posits that the Metaverse is

“…a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. “

Think of it like “the next iteration of the internet”. Previously restricted to science fiction and video games, these concepts are now poised to revolutionize every sector of society, from finance and healthcare to education, consumer goods, city planning, dating, and much more.

Want a convenient checklist to determine if a project is a metaverse? As we return to first principles, just remember IKI- The Metaverse is Immersive, Kindred, and Interactive. 

• ✔ Immersive means that you have the consciousness and awareness that you have stepped into a brand new world that is somewhat different from the natural reality;

• ✔ Kindred means that there is a community of people you feel close to on that particular metaverse, almost like an extended family;

• ✔ Interactive means that as a user, you have power to change something on the metaverse- essentially something meaningful to do. 

The Metaverse has the potential to revolutionize the way we tell stories and engage with brands.