Note From The Author

Hi, this is Wan Wei. Fellow marketers frequently ask me, as someone who has given over 100+ talks globally at huge web3.0 and Metaverse conferences–

“What are the use cases of the Metaverse for storytelling and branding?”

As an experienced marketer, it is increasingly clear that the Metaverse marks the next stage of branding, community building and storytelling as we enter the fifth industrial revolution (a new era!)

Because of my keen interest and professional involvement in virtual humans since 2017, I’ve also researched into 1000+ data points on immersive experiences and ways to storytell, via cutting edge emerging technologies. 

Through the skilful use of emerging technology, we can now be blown away by the very beautiful and authentic marketing campaigns we design, as we explore more of life, the world, and ourselves together.

There are no limitations to the imagination of a human being. It excites me that emerging technologies can break down barriers to creativity and expression. 

This playbook is written for fellow marketers, and is broken down into four chapters:

• Chapter One: Laying the Foundation: Definitions, Emerging Technologies and The Influence of Popular Culture
• Chapter Two: The Metaverse Magic: Ingredients of Modern Storytelling
• Chapter Three: Branding & Marketing in the Metaverse
• Chapter Four: Realizing Dreams on Earth: The Future of Modern Storytelling and Marketing

For the ease of reading, I’ve broken each chapter into mini-pages. ↓↓↓