One of the most exciting aspects of the Metaverse is its potential for immersive and interactive experiences by stimulating our five senses in a manner not possible in the physical reality.
The five senses are: ✔Touch, ✔Sight, ✔Smell, ✔Taste & ✔Hearing~
That’s why luxury and fashion are such huge use cases in the metaverse- In addition to storytelling, luxury and fashion marketing are all about appealing to the five senses.
For example, a fashion brand might allow users to virtually try on different outfits and mix and match different pieces, or a car manufacturer might let users take a virtual test drive and explore the features of a new vehicle. In the metaverse, the product need not even follow the natural laws of physics.
One way to enhance immersion in a virtual world is to include sensory details and interactive elements that help to bring the world to life and create a sense of presence for users.
Sensory details can be used to enhance immersion by adding layers of realism to a virtual world, and can include things such as sound effects, music, and visual details.
For example, the inclusion of realistic sound effects can help to create a sense of presence and believability in a virtual world, while the use of music can help to create mood and atmosphere.
Similarly, the inclusion of visual details such as lighting, textures, and particle effects can help to create a sense of depth and realism in a virtual world.
What is it?
NAKED Inc. produces interactive and immersive art experiences, such as the most recent metaverse event at Nijojo, Kyoto, which my team and I went. It also has its own restaurant, TREE by NAKED, in Yoyogi Park, which offers immersive fine dining.
Read the full review by an actual diner here. I’ve included two key screenshot snippets:
You may read more reviews here!
I have full respect for the company, because they are the pioneers of reimagining the fine dining experience.
How Might Marketers Learn from The Case Study of Naked Inc in Modern Storytelling?
✔ Design the consumer experience with ALL five senses in mind.
✔ The immersive experience begins once the customer steps into your shop, NOT only when the dining experience begins.
✔ Engaging the five senses works best when paired with a strong story! As human beings, we are meaning making creatures and having a strong and authentic story makes the whole immersive experience memorable.