Hi, this is Wan Wei. This is part two/four of our “Metaverse for Marketers” series!

As virtual and augmented reality technologies continue to advance, the Metaverse is poised to become a key platform for creating and sharing immersive content. Branding and marketing practitioners who can master the art of storytelling in the Metaverse stand to gain a significant advantage in an increasingly competitive landscape.

The point here to creating an alternative “immersive” world is that we do not actually have to create an entire virtual platform for the metaverse to be immersive. We simply have to engineer an environment that makes users feel that they are in one.

In this chapter, we list at least four ingredients in the modern marketing mix-

• Ingredient #1: Worldbuilding;
• Ingredient #2: Compelling Characters & Storylines;
• Ingredient #3: Stimulating the Five Senses; and
• Ingredient #4: Real Time Data.